Three Things You Can Do Today to Improve Your Digital Listing
You are looking for the perfect custom curtains for your brand-new office space, you’ve found the look you want, now to place the order. Guess what, you are less likely to place that order without a legitimate business address and phone number. Can you imagine struggling to get someone to measure the space without so much as an easy to find phone number? Well, if your business information is tough or outdated online, you probably getting a taste of what it is like when your clients try to engage through more than just a click or quick search.
What can you do? Improve your digital listing by following these three steps.
Update Your Company Info on Google
Do you have a Google My Business Page? Is all of the information on that page correct? Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website.
Pro-Tip: Business names that don’t have the name of their service in the title can sometimes have a harder time getting discovered online.
Having everything correct and up-to-date on Google My Business will also legitimize your company in the eyes of potential clients. They will assume you will respond to questions and concerns.
Update All Listings on Social Media
Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. However, none of that will count for much if your clients can find what they are looking for.
Make sure your phone number, email, and physical address are easy to find on all of your social media platforms. Excellent content is important, but that content is designed to bring in new clients and repeat customers, without correct contact information, bringing in new customers will feel impossible.
Many business owners, particularly those with home offices, lose sales by making people search for contact information–or providing none at all. Knowing what to include will make it easy for people to do business with you. The more information you can provide, the more secure you make customers feel because if something goes wrong with a product or service, they know how to reach you.
Your name, street address, phone number, and email address should be in an easy-to-find place on everypage of your website. That’s because many visitors will be arriving via the search engines through internal pages. Place those important details at the top or bottom of the page, or one of the margins.
Pro-Tip: Remember, most searches these days are done from mobile devices like phones and smart tablets. Make sure your contact info is large enough to catch the eyes using a small screen.
When users notice a business phone number on a website, it immediately gives more credibility to the brand. They will instantly know they are connecting with real people. 337 can help make sure your digital presence is consistent and designed with attracting new clients in mind. Contact us today for a consultation.